Friday, November 20, 2009

Humble Oil Ad, 1962

Grist today published this Humble Oil ad from 1962.


Yes, it says what you think it says...
Each day Humble supplies enough energy to melt 7 million tons of glacier!
Indeed. If only they knew back then the impact that power and energy would have a couple generations down the line...

Oh, and if you're thinking, "Who the heck is Humble Oil anyway?" Humble was partially owned by Standard Oil of New Jersey, held the Esso ("S-O" for Standard Oil) and Enco ("ENergy COmpany") brands, and finally combined with Standard Oil of New Jersey to become Exxon on January 1, 1973.

Funny story about the merger and the renaming...
At first, consideration was given to simply rebranding all stations as "Enco" but that was shelved when it was learned that "Enco" is a Japanese abbreviation of "engine failure." (エンジン故障, enjinkoshō?)
 Oh Wikipedia, how I love thee.

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